CRM – Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
CRM software is specifically designed to improve customer relationships, and provided you choose the right CRM for your business, your CRM software will do exactly that.
One of the biggest benefits of CRM software is that it holds all your customer information in one place, making important information like your customer’s purchase history and interactions, easily accessible to your agents. This allows your agents to respond to questions almost as fast as your customers ask them, resulting in more satisfied customers and improved customer relationships.
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Customer relationship management (CRM) software is software that automates and manages the customer life cycle of an organization. It is usually used by the sales team, sales reps, and call center reps to maintain contact with customers and quickly respond to their needs
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